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domain names

So all the good ".com" names are taken and so increasingly new companies are required to develop nonsensical names for their businesses. I ran into this a bit myself as was already taken. In 2012 it seemed to be owned by a auto part manufacturer but now it appears to have been transferred to a Korean social media app. At any rate, this is why I use the rather long URL. It's a mouthful, especially when trying to tell someone my email address over the phone.

To combat this kind of problem, ICANN earlier this year released a new generation profession-specific top-level domain names. The idea is that it will be easier to tell what a business does simply by reading its web address. I'll admit I'm not enamored with "archi" - I can't help but wish they would have gone with a slightly more dignified "arch" - but they didn't ask me.

At any rate, has officially been registered and currently directs back to the original website.

That's really all there is to this blog post. I never said it was going to be a particularly good one.