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IKEA

IKEA in SA

IKEA.jpg

I had the opportunity to tour the new IKEA furnishings store that’s going to be opening in San Antonio next month. As with all other IKEA locations I’ve been to (7 so far) this one was big, blue, and a little overwhelming. I was able to see some of the massive preparation that goes into the opening of a 289,000-square-foot retail store. I was also fascinated to learn how the design of IKEA stores have evolved.

Each IKEA location is a little different. For one they purposefully tweak the design (as well as their product offerings) to make each store a better fit for where they happen to be located. They also modify things to try and sell more stuff.

For example, in all the other IKEAs I’ve been to the little food area that sells frozen meatballs, Swedish chocolates and $1 dairy-free soft-serve ice cream is located just outside of he checkout lanes. For the store in San Antonio they moved this area to inside the checkout lanes so you only have to pull out your wallet once.

Obviously IKEA will track the results of this change and if it improves sales, the design tweak will be incorporated into future stores. It’s one of the advantages of having over 300 buildings - each one can be a little experiment to improve to overall fleet. That’s a luxury most buildings - which tend to be one-off affairs - don’t get to have.