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Chevrolet Bolt

Know Your Audience (And Their Cargo)

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The people who are interested in purchasing Chevy Bolts are different than the people who are interested in purchasing Chevy pickups. Chevrolet knows this and markets its vehicles appropriately.

I was amused by the different items they illustrate their vehicles are capable of hauling. In the image galleries for these respective vehicles they show the bed of the pickup full of lumber and the back of the Bolt loaded with an Eames DCW chair because of course driers of electric vehicles are fans of midcentury furniture design.

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